A new baseball cap could be a game-changer for sports fans who already have hordes of hats from their various teams.

This cap, created by Live Lids, has an LCD screen which can change images depending on what the wearer wants.

Here's what a Boston Red Sox hat looks like. As you can see, the image changes between one of the Red Sox logo and photos of stars David Ortiz and Dustin Pedroia.


The hat, which is being sold for $75, comes pre-loaded with 20 images of the buyer's choosing. It also has a mini-USB port which allows the owner to add and remove certain images. It can hold a charge for up to 10 hours.

Here's a promotional video for the new caps:

Twitter users are already claiming the hat is perfect for fair-weather fans, and some are targeting a certain rapper whose college basketball allegiances have come under question.




The idea of hats with changeable logos isn't entirely new, but previous versions of it featured Velcro patches, not an LCD display.

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These are trying times for Adidas basketball.

While Nike's two most popular endorsers, LeBron James and Kevin Durant, are likely to finish one and two in MVP voting, Adidas' main guys, Derrick Rose and Dwight Howard, have seen their stars fade significantly over the past few seasons. Rose, who inked a 13-year, $185 million contract extension with Adidas in 2012, has missed all but 10 games the past two seasons. Howard has seen a decline in popularity after his much-maligned departure from Orlando.

Adidas, which has the official apparel deal with the NBA, had less than a six percent stake in the U.S. basketball shoe sales market in 2013. Nike had more than 90 percent.

“They have no backup plan,” longtime marketing executive Sonny Vaccaro told Time.com of Adidas' struggles. “Nike's stable is so secure that they can almost lose a player off every team and still have an All-Star guy that resonates. Adidas doesn't."

Vaccaro worked for Nike and then Adidas before joining Reebok.

Now Adidas has turned to a new star, one whom it hopes will stay healthy and happy.

This week the apparel giant inked a contract with Trail Blazers guard Damian Lillard, 23, that could be worth as much as $100 million for 10 years.

Only James and Durant (who each make about $20 million annually from Nike) and Rose will make earn than Lillard.

"Adidas has been great to me over my first two seasons," Lillard said in a press release. "I've had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I'm excited for what the future holds for me and Adidas."

This is somewhat of a risky play by Adidas, seeing as Lillard is less experienced than Rose was when it signed the Bulls guard to his mega-deal. Rose's deal was announced in the middle of his fourth year in the league, one season after he was named the NBA's MVP. Lillard, the sixth overall selection of the 2012 NBA Draft, is still finishing his second year in the league.

But Lillard's record mimics Rose's rise. Like Rose, Lillard won Rookie of the Year and was voted an All-Star in his second season. Both are super-athletic scoring point guards who have become the face of their franchises.

Unlike Rose, Lillard has built a strong social media presence, which likely distinguishes him in terms of marketability. Lillard's "4-Bar Friday" Instagram videos have become extremely popular, and the Oakland native has even announced that he's working on a rap album.

Through two seasons, Lillard has per-game averages of roughly 20 points, six assists and three rebounds. His Trail Blazers currently sit in fifth place in the Western Conference and he will be making his playoff debut this spring.

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If you're trying to sneak past security at a major sporting event in an effort to upgrade your seats, it helps to be dressed innocuously. And while that definition depends on the event, it's safe to say that a giant frog suit normally does not qualify as "unsuspicious."

Denver Broncos running back Montee Ball, the former Wisconsin star, learned that lesson the hard way when he tried to pull a fast one on security at the Final Four in North Texas.

Wearing a full-on frog suit, and accompanied by buddies in cow and leopard-themed attire, Ball was stopped by security. Even after a student slipped Ball his wristband, and after students chanted, "Let him in!", security wouldn't budge.



Disappointed, Ball eventually walked back to his seats, only to watch his team lose on a late three-pointer.


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Perhaps as a tribute to the singer-songwriter Pharrell, and perhaps in an effort to tune up for the extended fashion show that is the NBA playoffs, LeBron James made one of the season's bolder choices over the weekend. Check out this oversized piece of headwear James donned after the Heat's double-overtime loss to the Timberwolves.


The hat, made by Vivienne Westwood, gained attention after Pharrell wore it during appearances at the Grammys and Oscars. Here's how the two looks compare:


The black mountain hat is available for around $180 on Vivienne Westwood's website.

Named one of the NBA's most stylish players by GQ, James always steps up his game for the playoffs. If this is what James is wearing before the regular season ends, we can only imagine what he's got in store for May and June.

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It's one thing to have a ceremony honoring Derek Jeter, which the Astros are planning on Wednesday.

Even though the Yankees shortstop only played in Houston a handful of times, the Astros will pay tribute to him Wednesday with a ceremony that will include his former teammates (and one-time Astros) Roger Clemens and Andy Pettitte.

It's an entirely different thing for a team to sell Derek Jeter T-shirts at their own team store. Houston Chronicle columnist Jerome Solomon snapped this photo from Minute Maid Park this week:


It's not entirely unusual for a club to be selling a visiting team's merchandise, and the Yankees do have the largest fan base of any MLB team. But it's still a little bizarre to see one club profiting on the merchandise of another team's player.

Jeter's 20th and final MLB season got off to rough start in Houston, as he was hit by a pitch on his first at-bat. The Yankees went on to lose, 6-2.

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Being ridiculously good-looking apparently isn't enough for Eric Decker to get whatever number he wants on his new team, the New York Jets.

No, the receiver's desired No. 87 comes with a price, and an enormous one at that.

According to reports, Decker had to wine and dine New York tight end Jeff Cumberland in order to have the No. 87. And then he had to pay Cumberland $25,000.


Cumberland is an undrafted tight end who has come into his own recently. He's caught 55 passes for 757 yards and seven touchdowns over the past two seasons. Decker is the Jets' new No. 1 wide receiver after hauling in 87 passes for 1,288 yards and 11 touchdowns with the Denver Broncos in 2013. Still, Cumberland has dibs on the number because he wore it for the Jets last year.

Fortunately for Decker, he's got some spending money after signing a five-year, $36.25 million deal with the Jets.

While it sounds silly, jersey numbers have been a point of contention for new teammates in the past. Ifeanyi Ohalete once sued Clinton Portis after Portis only paid him $20,000 of the $40,000 he was owed for giving up No. 26.

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Some championship teams give the president a personalized jersey when they visit the White House, but the Boston Red Sox have something much more, um, patriotic for their meeting with Barack Obama next week.

The Twitter account of the 2013 World Series champs posted a few photos of the team's red, white and blue blazers, and they are something to behold. Perhaps not surprisingly, Boston's colorful sparkplug Jonny Gomes was behind the patriotic look.


The team even ordered a blazer for the president himself.


Boston got the gear from Loudmouth Golf, which has designed outfits for John Daly, Bill Murray, Norway's curling team and more.

But Red Sox players will apparently refrain from wearing these during their visit:


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Damian Lillard constantly has rhymes on his mind. Now he's got them on his shoes as well.

The Trail Blazers' star guard, who was the NBA's Rookie of the Year last season, is also a rap enthusiast whose Instagram offerings have a growing following. Lillard has started a "4-Bar Friday" movement, in which he posts a 15-second video of himself laying down some verses, and he encourages his followers to do the same.

Here's one of his more recent performances:

But Lillard isn't satisfied with 15 seconds of rap fame. The All-Star said he's working on a mixtape and that he may even be a better rapper than he is a basketball player. Considering Lillard hasn't missed a start in two years and is averaging 21 points, 5.6 assists and 3 rebounds, that's saying a lot.

Lillard, who has an endorsement deal with Adidas, recently got some sweet customized kicks that have his lyrics written on them.

These are reminiscent of the shoes Under Armour made for Stephen Curry, which had the Warriors' guard's stats on them. It remains to be seen whether Lillard, like Curry, will wear these in a game.

Either way, not bad for a 23-year-old who is in his second full year in the NBA.

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With its new sleeved jerseys and alternate uniforms featuring Spanish text, the NBA has played with players' attire more than any other major North American sports league. And if commissioner Adam Silver has his way, the jerseys will be undergoing another drastic transformation in the near future.

Silver told an audience at the IMG World Congress of Sports this week that logos on NBA jerseys are "inevitable," and will likely come within the next five years.

"It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players," Silver said. "It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship."

Silver has been pushing for this cause even as deputy commissioner, but he says the league has been held up by potential conflicts between ads on jerseys and ads being sold by the league's television partners.

As the ideas stands now, each team would have one 2 1/2 inch by 2 1/2 inch patch with a sponsor's logo. Three years ago Silver said this upgrade could net $100 million a year in revenue for the league.

The WNBA has been experimenting with corporate patches for several years, and some teams even have sponsors' logos that are larger their own.

Professional soccer teams in both MLS and foreign leagues have been known for having large logos on their jerseys, and some have even gotten to the point where they've placed ads on the inside of the uniform.

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Just as unbelievable as Virginia's ascent from fifth place to its first conference championship since 1976 is the story of how one fan celebrated with the Cavaliers on the court after they beat Duke in the ACC tournament final.

The young man, a college sophomore named Danny, detailed his story on Barstool Sports. And while it sounds like an elaborate farce, he's got the pictures and video evidence to back up his story.

Danny says he went to Virginia's ACC semifinal matchup against Pitt and realized all the Cavalier assistant coaches were wearing the same thing -- a suit with an orange tie. After the game he went to Walmart and bought the same ensemble.

The next day he returned for Virginia's game against Duke, wearing his newly acquired clothes (all photos via Barstool).

Danny spent some of the championship game on the court level, posing as an usher and an assistant coach. After the final buzzer, he stepped onto the court and followed the Virginia assistants as they shook hands with their Duke counterparts. Below is Danny greeting Coach K:

At one point, someone with Virginia asked Danny whether he was with the school. After Danny responded that he was, the Virginia assistant called him out on it.

"I know," Danny said, according to Barstool, "I'm with the Coliseum. But why not have a little fun?"

After the assistant laughed and walked away, Danny proceeded to get his photo taken with the trophy.

The same Virginia official noticed him again and this time asked security whether Danny was with the arena. By this time Danny knew he shouldn't test his luck, so he climbed back into the stands and left with his family.

So for the price of admission and a Walmart suit, this fan not only got to celebrate on the court with Virginia, he now has a story that he'll be telling for his entire life. Not a bad deal.

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