Texas football is a marquee brand, but an in-state rival doesn't think much of the on-field product.
A regent for Texas A&M dissed the state of the Longhorns program by suggesting the Aggies schedule a date against Texas to add a "cupcake" to the school's upcoming football schedule.
"I'm going to advocate that the Aggies play Texas again in the near future," writes regent Tony Buzbee. "Because of our brutal SEC West schedule, where we play the likes of Alabama, Ole Miss, Mississippi State, LSU, etc., the Aggies need some cupcake games to rest and heal.
"In my view, Texas is just as weak if not weaker than the non-conference games we play, so we may as well play them."
A&M and Texas have not played each other since 2011, when both were still in the Big 12 Conference. The Aggies have since left for the SEC, and its football star has risen in the time since, most notably when Heisman winner Johnny Manziel was the face of the program.
Texas, meanwhile, has faltered. A run of mediocre seasons under coach Mack Brown led to Brown's forced ouster and the hire of Charlie Strong. But new blood has, to this point, only pushed the program deeper into the crevasse. The Longhorns went 6-7 last season and are off to a 1-3 start this year.
The subject of when A&M and Texas will resume their rivalry has been a hot subject among fans, particularly as the rhetoric flying between the two programs has accelerated in vitriol.
Buzbee did note that he hasn't brought up his idea to the school or head football coach Kevin Sumlin. He's also just one of nine regents who would vote on scheduling such a game, and there's no guarantee that Texas is ready to resume the rivalry, particularly after those incendiary comments.
So it remains only a dream for this point, but the expectation is that, given the high fan intrigue, a game will be scheduled sometime in the near future.
In the meantime, the Aggies can throw as many barbs as they want. But they can't deny the results of the last A&M-Texas meeting: The Longhorns won 27-25, and on the road, no less.