Cincinnati is betting that the way to recruits' hearts is through their mouth. And the magic key?
According to this tweeted photo of a mailed recruiting flyer, Cincinnati's unique sales pitch is to inform recruits of the football stadium's proximity to the closest Chipotle.
Breathe easy, potential Bearcats: It's less than 2 blocks away.
— Austin Mack (@Austin_Mack10) May 11, 2015
This particular mailing was sent to Ben Skowronek, a three-star wide receiver from Fort Wayne, Indiana. He hasn't announced his decision yet (Rivals reports he has multiple scholarship offers from schools including Boston College, Purdue, Northwestern and North Carolina State) but if Skowronek is a burrito lover, maybe Cincinnati just tipped the scale.
Less than two blocks, Skowronek. You could throw a football and hit the Chipotle. Better yet, you could throw a burrito.