Some lucky students at schools involved in the inaugural College Football Playoff will get to see the game in-person on Taco Bell's dime.
The fast food giant has announced that it will sponsor the student sections at every College Football Playoff game. Students will get to sit in the officially titled "Live Mas Student Section."
Per the deal, Taco Bell will provide a total of 3,000 tickets -- 500 seats per participating school -- to each school, which will then get to choose how it wants to divvy up the student tickets.
Taco Bell will also reserve 60 total seats -- 10 seats per game -- for each school's "most dedicated fans." Those fans can submit themselves for this honor by sharing photos and other media that demonstrate their team spirit. Fans must use the hashtag #livemasfans.
Taco Bell's campaign is a joint effort with CreativeWorks, the in-house creative agency of ESPN. Together, ESPN and CreativeWorks put together a 30-second commercial promoting the new sponsored student sections.
Taco Bell was previously an official partner of the Bowl Championship Series from 2006 through last season. Its new branding arrangement will increase its visibility during each game while also providing a unique ticket opportunity to students.