With the first day of football practice slated for Thursday, Vanderbilt was eager to set the tone for the upcoming season.
Its message posted to Twitter hit a chord -- but not the one they were hoping for.
Full context of Vanderbilt tweet pic.twitter.com/GqYKR3j6Dk
— Darren Rovell (@darrenrovell) August 6, 2015
That tweet, which has since been deleted, wasn't just insensitive to the issue of sexual assault, an important subject on college campuses across the country. It also dredged up memories of the not-too-distant past for Vandy's football program.
In January, two former Vanderbilt football players, Brandon Vandenburg and Cory Batey, were found guilty of aggravated rape and aggravated sexual battery. The players were unsuccessful in arguing that their 2013 actions were the result of a college culture of binge drinking and promiscuous sex.
Athletes have faced particular scrutiny for their role in campus sexual assaults, particularly in regards to the way sports culture sometimes encourages such behaviors or attitudes, even implicitly so. Authorities across the country, meanwhile, have proven all too eager to turn a blind eye and try to shield those student-athletes from consequences.
It's no surprise that Twitter was incensed by Vanderbilt's gaffe -- and let the school know it:
Weeeellllp pic.twitter.com/7Qss1XWaiB
— Dan Carson (@DrCarson73) August 6, 2015
New job posting: Vanderbilt football is looking for a new social media coordinator.
— Tim Shoemaker (@TimShoemaker) August 6, 2015
Vanderbilt really launched a football marketing campaign with the tagline of, “We don’t need your permission.” No words.
— John Martin (@JohnMartin929) August 6, 2015
wait, ok, that's dumb, but I don't follow college football, is there a--
/googles Vanderbilt football rape case
ohhhh no. No. Oh no.
— Bill P (@Bill_TPA) August 6, 2015
Vanderbilt thought the best way to promote their rapey football program was to say they don't need our permission. pic.twitter.com/MaPs6X9Ghc
— biracial af (@alyssakeiko) August 6, 2015
We now go to @MarkNagi reporting live from the Vanderbilt University football offices. Mark, what do you see? pic.twitter.com/vtrNV36Btd
— Lone Nut (@LoneNutVolFan) August 6, 2015
when people talk rape culture and college football, Vanderbilt's "We don't Need Your Permission" photo is part of the problem.
— profloumoore (@loumoore12) August 6, 2015
The rape case for the former Vanderbilt football players is ONGOING!!!! How could you even think about using that slogan? I just...I can't.
— VolRumorMill (@VolRumorMill) August 6, 2015
today, in you should think before you post, by vanderbilt football. http://t.co/2llQ2WGYjI pic.twitter.com/Df0ye34JSe
— kelly cohen (@politiCOHEN_) August 6, 2015
About an hour after the initial tweet, Vanderbilt issued the following Twitter apology:
We apologize for today’s tweet. It’s not a comment about sexual assault. Sex without permission is always wrong and not accepted. (1/2)
— VandyFootball (@VandyFootball) August 6, 2015
Sexual assault is not acceptable at Vanderbilt University, Vanderbilt Athletics and Vanderbilt Football. (2/2)
— VandyFootball (@VandyFootball) August 6, 2015
The Commodores open the season Sept. 3 at home against Western Kentucky.
-- Follow Jeffrey Eisenband on Twitter @JeffEisenband.