It didn't take long for companies to try cashing in on what could be a devastating scandal for the NFL and the New England Patriots.
Before and (especially) after the NFL's preliminary investigation found that 11 of the 12 footballs used by the Patriots in Sunday's AFC championship game were under inflated, businesses have taken to Twitter to promote their products using the "DeflateGate" situation.
Here's Krispy Kreme's take on the controversy:
— krispykreme (@krispykreme) January 21, 2015
Dunkin' Donuts, meanwhile, had to stay quiet because they are one of the Patriots' official sponsors.
Speaking of sweet treats, the Boston Common Coffee stores created this DeflateGate concoction and sold it for $1:
— Satch (@satchville) January 21, 2015
The toilet paper manufacturer Charmin chimed in with this tweet:
— Charmin (@Charmin) January 21, 2015
Here's what the folks at online retailers eBay and Amazon had to say:
— eBay (@eBay) January 21, 2015
— Amazon (@amazon) January 20, 2015
Even the minor league Staten Island Yankees chimed in:
— StatenIslandYankees (@SIYanks) January 21, 2015
And, of course, anyone associated with tires came in hot and heavy:
— The News Wheel (@thenewswheel) January 19, 2015
— MOPAR (@OfficialMOPAR) January 21, 2015
— O'Regan's Kia (@402Windmill) January 21, 2015
The Patriots will take on the Seattle Seahawks in the Super Bowl on Feb. 1.