It's not uncommon for someone to take to Twitter to voice frustration with a piece of technology, perhaps a phone, for malfunctioning.

Luckily for most of us, we're not the primary endorser of a particular phone.

LeBron James, on the other hand, is one of Samsung's most recognizable spokesmen, having starred in several commercials for the Apple competitor.

So it doesn't take a genius to see why it would be awkward for LeBron to vent on Twitter about his phone. Samsung makes up a considerable portion of LeBron's $42 million endorsement profile, after all.

Realizing this, LeBron moved quickly to remove his tweet, but not before it had been seen by thousands.

The four-time NBA MVP followed that message up with a few more detailing his frustration:



TMZ got in touch with a Samsung rep, who told the website that the company was working to solve the problem.

"We are following the situation," the Samsung rep said. "We have a team looking into it. There should be more information soon."

Sure enough, LeBron got all of his data back before long.


The damage, it seems, was already done. Even though Samsung swiftly fixed the problem, the company can't be happy that its highest profile endorser huffed to his 12 million followers that he was having problems with his device.

But LeBron might be in good company. Consider these points from an Apple Insider report:

Samsung's promotional efforts to pose celebrities next to its products has frequently encountered embarrassing turns, such as when Oscars host Ellen DeGeneres tweeted before, during and after the event from her iPhone, despite engaging in theatrical use of a Samsung product on stage.

At the last Summer Olympics, Samsung signed an "exclusive agreement with David Beckham to be its global brand ambassador for the London 2012 Olympic Games," but Beckham was, embarrassingly for Samsung, just spotted using his iPhone 5s at the Super Bowl.

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