Perhaps one of the most important and undercovered trades in sports was finalized Monday morning: The Stanford Athletic Department announced it was handing over its @SUAthletics Twitter handle to Syracuse University.

"To complete the trade," the Cardinals' athletic department announced in a press release, "Syracuse will send a collection of local goods to be named later but also including one case of oranges, which Stanford intends to use in refilling its 2011 Orange Bowl trophy."

Stanford will now use the Twitter handle @GoStanford, and fans who followed the school on Twitter before have automatically been switched over to the new handle.

"Obviously we're thrilled to activate @GoStanford as our official Twitter handle and pull off this dynamic trade," said Bernard Muir, director of athletics at Stanford in a statement. "From a branding standpoint, this trade makes sense for both schools. We held both accounts -- the social media equivalent to having two starting quarterbacks, and we wanted to derive as much value fun as possible. We expect great things from our new starter, @GoStanford, and wish @SUAthletics good luck in a new home."

(The entire Stanford press release is pretty funny -- you can click here to read it.)


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