A wildly popular and highly controversial Twitter account that posted sexy photos of women wearing Kansas University apparel burst into the spotlight recently when the school took legal measures to shut it down.
The account, called KU Boobs, gained thousands of followers during the past 12 months. It started in the spring of 2012 when a Kansas fan posted a photo of her cleavage along with the hashtag "#kuboobs" as a sort of good luck charm for the team. That year the Jayhawks stormed to the Final Four. The rest is history.
This movement, or as the account deems it, "Boobment," naturally inspired a popular Facebook page as well as similar Twitter accounts for other college fan bases.
In one year of existence, KU boobs page has more than 60,000 followers. Below are a sampling of their photos:
#SaveKUboobs twitter.com/KUboobs/status…
— KU Boobs (@KUboobs) June 11, 2013
#SaveKUboobs twitter.com/KUboobs/status…
— KU Boobs (@KUboobs) June 11, 2013
Spring Game #kuboobs #kufball twitter.com/KUboobs/status…
— KU Boobs (@KUboobs) April 13, 2013
But this week, and quite unexpectedly, the account posted the following tweet:
KU Boobs has been ordered to cease and desist by The University of Kansas by June 12, 2013.
— KU Boobs (@KUboobs) June 11, 2013
The issue? The school was upset that the group was selling wristbands with "KU" on them, even though proceeds were to be donated for breast cancer research.
After much upheaval, and even a "#savekuboobs" movement, an associate athletic director cleared up the confusion:
You may have seen a tweet from @kuboobs saying that "KU has ordered KUBoobs to cease and desist."That tweet is not accurate.
— Jim Marchiony (@JMarchiony) June 11, 2013
That violates KU's Federal trademark, which the University must protect.
— Jim Marchiony (@JMarchiony) June 11, 2013
We've asked them to stop selling that merchandise, not to shut down the Twitter account. Rock Chalk!
— Jim Marchiony (@JMarchiony) June 11, 2013
In other words, KU Boobs lives on in a less profitable form.
Once fans became abreast of the good news, they celebrated with, what else, more boob photos.