It's not often that Dayton gets the chance to tout a victory over in-state powerhouse Ohio State in a revenue-generating sport.

And so now that the Flyers have beaten the Buckeyes in the second round of the NCAA tournament, the city's newspaper is taking advantage of the rare occasion. The day after Dayton's 60-59 upset, the hometown Dayton Daily News published this front page jab at Ohio State, which is officially referred to as The Ohio State University:

And then this week, a day before Dayton squares off against Stanford in the Sweet 16, a local casino took out a full-ad in the Daily News to celebrate the Flyers at the Buckeyes' expense.

This one is a double doozy. Not only is the number 16 created using buckeyes (the nut for which Ohio State's teams are named), the ad reads "We're just nuts about you."

This may be a little much. The headline after the game was fun and cheeky. But the ad seems like piling on and poor sportsmanship.