One week ago, Florida Gulf Coast was just a tiny school in southwest Florida perhaps best known for its gorgeous campus.

Now, it is Dunk City. Or, as Fort Myers' website proudly proclaims, #DunkCity.

The nickname is a play on the Eagles' fast-paced, dunk-heavy offense. As Nicole Auerbach of USA Today writes, it's a system that has made even the Harlem Globetrotters proud.

But the Eagles' haven't always been located in Dunk City. The light-speed transformation has happened in large part thanks to social media and a viral video (which has already spurred a sequel).

While the origins of the nickname are unclear, it may have begun with a tweet sent out by NBC Sports' college basketball account.

After one of the Eagles' spectacular dunks in FGCU's upset of Georgetown, College Basketball Talk tweeted this:

Several minutes later, the school's official feed responded with this tweet:

The team itself is unsure of where the name originated, but they have quickly embraced it.

"We love it," guard Sherwood Brown told the Naples Daily News. "We do a lot of dunks, probably the most dunking you'll ever see, especially in tournament play."

Early this week, the City of Fort Myers added the moniker to its official website.

And perhaps the most important component of the #DunkCity craze is this music video, created by FGCU students Malike Adigun and Amber Angeloro.

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