Confucius didn't know about football or Wisconsin, but chances are he would be proud of Badgers fan Troy Vosseller for being a shining example of his famous quote: "Choose a job you love, and you will never have to work a day in your life." From the time he hit the Wisconsin campus in Madison as a freshman, Vosseller understood the unique spirit and sensibility of Badgers football, and he funneled that loyalty into an apparel business with a storefront on the city's main drag.

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