David Beckham may not be on the Great Britain Olympic team, but that doesn't mean he can't take part in the pre-Olympic hoopla.
At a recent event at the Westfield Stratford City mall, Beckham surprised people as they took photos wearing Great Britain gear. Their reactions range from tears to shouts to ear-to-ear smiles.
Becks is taking a page out of Tom Brady's book here, but Beckham gets much better reactions. On the other hand, I'd like to see how Beckham would fare in a staring contest with a bag of candy on the line. That's the test of a true champion.
-- Follow Robbie Levin on Twitter @RobbieLevin.