In the name of marketing and reinforcing global strategy, Playboy once again put its cotton-tailed Playmates on display at this bash at the Aloft Hotel in Dallas. According to the Dallas Morning News, the evening had an eclectic crowd including Snoop Dogg, the cast of Glee, Chelsea Handler, Tony Romo and "The Situation." For those not lucky or famous enough to get a comp'ed entrance, tickets cost $1,250, almost as much as the most expensive seat at the actual Super Bowl. The Playmates guided guests through rooms dressed up to look like London, Macau, Miami, Cancun and Las Vegas -- décor included an S-shaped leopard-print chaise in Vegas and a Mini Cooper tipped on two wheels in the London room.

It's thought to be the crème de la crème of Super Bowl parties, with a budget easily in the seven-figure range, and only VIPs earning the exclusive invites (though tickets can be purchased through brokers for $1,500). Held outside by the pool at the Raleigh Hotel in South Beach, the 2010 Maxim Party brought together 1,200 rollicking guests like Lindsay Lohan and Brody Jenner -- the goal, as always, was to create a favorable male-to-female ratio. According to a CNBC report, at one point, event organizers brought in a cluster of 30-40 women just to up the female numbers. Incidentally, the party is about more than flashing skin. It's a revenue stream for Maxim to leverage seven-figure sponsorships and ad deals.

Before he declared bankruptcy in January, super-agent Leigh Steinberg was known for holding the most over-the-top parties of Super Bowl week. In 2008, he hosted an astonishing 2,500 people at Phoenix's Desert Botanical Gardens for an eco-friendly fete of unprecedented magnitude. Because he obviously valued their company, he sent them home with the oddest assortment of goodies. According to the Washington Post, guests left with florescent light bulbs, Clif bars, body spray for athletes, dietary supplements, golf tees, a T-shirt and udder cream. Udder cream?! Seems a bit lavish for a party that was to be "fully sustainable."

Prior to Super Bowl XLIII in Tampa, NFL stars who weren't playing in the actual game swung by The Honey Pot club to participate in a video game tournament of Madden NFL '09, along with food and a premium bar, of course. Throughout the three-level penthouse, a slew of guys like Mark Sanchez, Donovan McNabb, Terrell Owens, Marshall Faulk, Tony Gonzalez, Aaron Rodgers and more watched on as eight of their peers played against each other on plasma screens. According to SuperSundayHQ.com, wide receiver Antonio Bryant edged out defensive end Justin Tuck to take the Madden Bowl Trophy. Afterward, another Madden -- Joel of Good Charlotte -- played DJ into the wee hours.

The evening was billed as two big parties rolled in one. According to SuperSundayHQ.com, Pamela Anderson hosted the "Hearts" side while NBA player Shawn Marion hosted a poker tournament for the "Helmets" side. More than 300 guests played in the card tournament alongside poker pros, and models, skimpily dressed as referees, provided as much insight into the game as they could. Alas, to the dismay of most guests, who paid $500 for advance tickets ($1,000 at the door), Anderson stayed in the VIP area for most of the night.

Despite the spotty Warriors' record, Alba is a huge Golden State fan. Alba proves that you don't need to be a Bay Area native to be a fan -- she lives in Los Angeles, but is frequently spotted at the Oracle Arena in Oakland, cheering on the Warriors. Premium seats were about $1,700 for the Miami Heat-Warriors game Jan. 10, according to StubHub. Pictured here: Alba watches the game with husband, Cash Warren.

Ferrell, a USC alumnus, often performed motivational stunts for the team’s players during coach Pete Carroll's nine-year tenure. While Snoop Dogg did not attend USC, the Southern California native stays close to his roots and has remained a loyal Trojan fan despite recent scandals with the team. Premium seats (sideline, club level) for marquee games can cost $1,100, according to Ticketsnow.com.

She's beautiful and he's handsome. But retired tennis player Anna Kournikova and singer Enrique Iglesias have more than good looks in common. Both are season ticket holders and longtime Miami Heat fans. Now that LeBron James is with the team, more celebrities might be jumping on the bandwagon. Premium seats (courtside, club level) sold for about $1,500 against the Boston Celtics on Dec. 27, according to NBA.com and StubHub.

Although Judd was born in California, she moved with her mother to Kentucky when she was young and graduated from the University of Kentucky in 1990. It would be shocking to be watching a Kentucky basketball game on television and not see Judd cheering in the stands. Premium seats (courtside, club level) were about $2,000 against North Carolina Dec. 3, according to StubHub.

"People" magazine's sexiest man alive is a huge Longhorns football fan. McConaughey, a Texan native, attended the University of Texas, and is often spotted cheering for the team. Premium (north end zone seats) start at $200, according to tickco.com.

Like many Canadians, Myers -- comedian, actor, screenwriter and producer -- is enamored with hockey. He even chose his favorite team to provide the backdrop for his movie "The Love Guru." In an Austin Powers movie, Mini-Me wore a Maple Leafs jersey in one scene. Tickets to a game could cost $1,176 for a top matchup against the Montreal Canadiens, according to StubHub. Myers is pictured here at the Leafs-Rangers game at Madison Square Garden on Oct. 27, 2011.

Nicholson, a native of New Jersey, has been a courtside fixture for more than 30 years. He's the consummate fan; he harangues refs, talks with opposing coaches and trash talks with players. He's shown his famous face in opposing arenas when the Lakers have made the finals. If he misses two games in a row, the announcers jokingly blame him for any team loss during his absence. Premium seats (courtside, club level) were in the $5,000 range against the New York Knicks on Dec. 29, according to StubHub.

Condoleezza Rice (pictured here with NBC broadcaster Al Michaels) grew up watching the Cleveland Browns with her father, John, who was a football and basketball coach. She was also engaged to Rick Upchurch, a professional football player, in the 1970s. After finishing her term as secretary of state, Rice hinted that she wanted to be NFL commissioner, but returned to Stanford University as a professor. Premium seats (sideline, club level) were in the $500-range for the Pittsburgh Steelers-Cleveland Browns game Jan. 1, according to StubHub.

It's always nice when a superstar roots for the underdog -- especially when it's so easy to live in New York and be a Yankees fan. Seinfeld is such a fan of the Mets that he even had first baseman Keith Hernandez guest star on the "Seinfeld" show, with the episode making references to the 1986 World Series. Premium suites start at $3,200 for 35 people, depending on the game.

Former Playboy bunny and ex-Hugh Hefner girlfriend, Wilkinson-Baskett has always been a huge football fan, which may explain why she married wide receiver Hank Baskett. Even though the E! TV personality’s husband is currently a free agent, Wilkinson-Baskett does not hide the fact that she is still a lifelong, diehard Chargers fan. Premium seats (sideline, club level) were in the $800 range against the Kansas City Chiefs on Sept. 25, according to StubHub.

Paterno is shown here in 1965, his final season as an assistant at Penn State.

Paterno becomes head coach on Feb. 19, 1966, and celebrates with his wife, Sue, and daughters Diana, 2, and Mary, 1.

Paterno was close to accepting the Patriots' offer to be their head coach in 1972.

Penn State running back John Cappelletti wins the 1973 Heisman Trophy and enjoys the moment with Paterno and Bob Hope.

Paterno chats with Bear Bryant two days before the 1979 Sugar Bowl. Alabama won 14-7 to give Bryant his fifth national title.

Paterno claims his first national title after Penn State beats Georgia 27-23 in the 1983 Sugar Bowl.

Paterno and his wife, Sue, brave the snow during a parade in State College to celebrate the Nittany Lions' national championship.

Paterno and Miami coach Jimmy Johnson sign autographs at a Fiesta Bowl publicity lunch function in December 1986.

Penn State wins its second national title with Paterno after beating Heisman winner Vinny Testaverde, Michael Irvin and the previously top-ranked Miami Hurricanes in the Fiesta Bowl.

Paterno shares a laugh with Bobby Bowden before Penn State and Florida State meet in the inaugural Blockbuster Bowl in 1990.

Paterno greets Bill Walsh before Stanford beat Penn State in the 1993 Blockbuster Bowl.

Paterno celebrates a win in his first visit to the Rose Bowl as Penn State beats Oregon 38-20 on Jan. 2, 1995.

Penn State finishes 4-7 in 2004, its fourth losing record in five seasons, which prompts calls for Paterno to retire.

Paterno returns in 2005 and guides Penn State to an 11-1 record.

Paterno serves pizza to Penn State students camping out for tickets to the game against Wisconsin in 2005.

Paterno clowns with LSU coach Les Miles before the 2010 Capital One Bowl. Penn State wins 19-17 in what turns out to be Paterno's last bowl victory.

Penn State beats Northwestern 34-24 on Oct. 22, 2011, in what proves to be Paterno's final road game.

Penn State beats Illinois 10-7 on Oct. 29, 2011, in Paterno's last game. It was Paterno's 409th career win to pass Eddie Robinson as the all-time Division I leader.

Paterno watches practice on Nov. 9, 2011, just hours before he is fired.

Paterno and his wife, Sue, stand on their porch to thank supporters gathered outside their home on the night he is fired.

Kristin Richard met Lance Armstrong in the midst of his battle with testicular cancer. A year later, they married and had three children in their five years of marriage. Also during that time, Lance went from a great cyclist to an elite cyclist with four Tour de France titles. That success brought him great wealth and notoriety, so when the couple divorced in 2003, biographer Daniel Coyle reported that it cost Armstrong $14 million.

With 20 wins and two majors, Greg Norman had a stellar golf career, and his success off the green was equally impressive. Norman has a popular golf clothing line, Golf Course Design Company, real estate development, a turf grass company and even a winery. So, when his marriage to Laura Andrassy ended after 25 years, even with a prenup, it cost Norman a fortune. "The Shark" was reportedly worth $500 million and reports say that Norman paid Andrassy around $103 million.

One reason behind the divorce was Norman getting a little too close with a family friend, ex-tennis great Chris Evert. A little more than a year after the divorce finalized, Norman and Evert wed. That marriage lasted 15 months.

Long before his unsuccessful attempt at a baseball career and being a prominent face in Hanes commercials, "his Airness" married Juanita Vanoy in 1989. Juanita stayed home with three kids as he went out and redefined basketball greatness, winning six championships and five MVP awards.

Jordan made an estimated $350 million on the court earned untold more millions through endorsements and business ventures including his own Jordan brand of athletic clothing and shoes, Jordan Motorsports and majority ownership of the Charlotte Bobcats.

Jordan actually signed a prenup a year after the wedding. The couple originally filed for divorced in 2002 but reconciled before finally divorcing in 2006 where Jordan paid Vanoy an estimated $168 million. He was also asked to hand over the keys to their Chicago-area estate. At the time, it was the largest celebrity divorce settlement on record.

He's a polarizing figure, but the numbers speak for themselves. Rodriguez is one of the most prolific sluggers in the history of the baseball, with a salary to match. (His contract with the Yankees will pay him an MLB-record $275 million over the course of 10 years).

He married Cynthia Scurtis in 2003 but things hit the rocks after he was photographed in Toronto with an exotic dancer. Around a year later, after the birth of their second daughter, rumors of marital strife and a reported hook up with Madonna pushed Scurtis over the edge. Like in Tiger's case, once the divorce was filed, women came out of the woodwork claiming affairs with A-Rod.

The couple did sign a prenup, according to Forbes. Scurtis reportedly asked for half of all assets gained during the couples' marriage, along with the couple's $12 million waterfront estate in Florida and enough money to maintain her standard of living. Considering Rodriguez made $32 million last year, I'm guessing that standard of living is pretty high.

Tiger's six-year marriage with Elin Nordegren ended with an abrupt crash in 2010. The unraveling started with a mysterious car wreck at the Woods home on Thanksgiving 2009 and followed with a string of at least a dozen women alleging affairs with Tiger. The debacle cost him a number of endorsements.

One might say that Woods got off easy only paying a reported $100 million settlement considering his net worth is estimated to be between $500 and $600 million. Woods even tried to give Nordegren $55 million more if she agreed to stay with him for two years to try and work things out.

You knew it was coming. After dropping $4 million on an 8-carat purple diamond ring, there weren't enough diamonds in De Beers' Empire to keep Vanessa Bryant married to Kobe.

She filed for divorce alleging infidelity, which could cost Kobe dearly. The NBA star never signed a prenuptial agreement, so Vanessa is entitled to at least half of Kobe's entire fortune, an estimated $150 million, according to the Los Angeles Times.

And it gets worse. Because the marriage reached the 10-year mark, under California law, Vanessa may be entitled to permanent spousal support -- to maintain her standard of living.