In some ways, the NFL draft has become the sports equivalent to the Oscars red carpet when it comes to making fashion statements. Draft prospects aren't just grabbing any old suit from the closet these days. They work with professional clothing experts to make sure they're in fine style on draft night at Radio City in New York.
Élevée Lifestyle is a company that handles clothing for NFL stars such as Aaron Rodgers, Adrian Peterson, Drew Brees and Larry Fitzgerald, and it starts developing these relationships in advance of the draft. Same with the NBA.
Élevée worked with 16 of the 32 players taken in the first round of the NFL draft Thursday including Buffalo linebacker Khalil Mack, Ohio State linebacker Ryan Shazier, Clemson receiver Sammy Watkins and Alabama safety Ha-Ha Clinton-Dixon.
Élevée president Percy Knox says typically players look at fashion magazines and then talk it over with the designer to figure a style that best works for them. "Most everyone was flexible with the process," Knox says. "Since Elevée has won 'best dressed' with GQ and Esquire, the players know we will take care of them."