The Lingerie Football League began in 2009, but its leadership decided to rebrand last year as the Legends Football League, which allowed it to retain the LFL acronym with a less sexualized theme. The makeover also included uniform modifications as it looked to replace lingerie with "performance wear." But there was no doubt that sex appeal is still part of the business plan.
With extension leagues in Canada and Australia, the LFL is growing and has plans for European franchises next year. It opens its fifth season on Saturday, April 5 in Milwaukee, with a game between the Chicago Bliss and Green Bay Chill. To help celebrate, the league just revealed Top 50 Hottest Athletes of All Time.