While some people have yet to realize this, Twitter is indeed a two-way street.
So just as fans get news and information from their favorite athletes on the booming social media platform, the athletes also benefit from interacting with their fans.
Case in point: Tampa Bay Rays outfielder B.J. Upton lost his wallet after a game in September. That could have turned out very, very poorly for a professional baseball player. But before long, a fan found it and tweeted at Upton to ask how he could return it. Upton and the fan worked out the details on Twitter. Upton got his wallet back, and in return, he gave the fan a bat. Now that's a win-win situation.