It's been an uninspired offseason in Tampa Bay, at least in terms of its promotional work. Despite the buzz created by drafting Jameis Winston No. 1 overall this spring, the franchise has tripped over itself when trying to build excitement for the upcoming year.
First was their ill-conceived "Siege The Day" campaign, which failed to recognize the definition of the word "siege." Now, The Bucs have tasked themselves with teaching women how to enjoy football.
In a press release from the team, the Bucs' RED Women's Movement seems innocuous at first, but the tone quickly takes a sharp turn. The release explains how the new campaign will work to increase the female fan's knowledge of the game -- but that's not all.
"In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest," per the report.
Textbook sexism right there. Still, it isn't shamelessly offensive in the way we've promised our readers in our headline. Can you pump just a little more ignorance and condescension from your deep well, Tampa Bay?
Oh, look: Here's a sample of the team's educational efforts, which features its bold attempt to explain the concept of a play clock.
"There are a few reasons why having a play clock is beneficial to the game," per the first installment of the team's educational article series. "Without it, teams would have an unlimited amount of time in between plays, which allows for an unlimited amount of strategizing and unlimited amount of time for players to rest and recover."
Well done, Tampa Bay. You did it! You're good at something!
Granted, it's not the thing you'd probably prefer to be good at, assuming that's still football. But hey, let's take the wins where we can get 'em, right? You need all the help you can get.