Bazillion-dollar contracts dominate the headlines, but for some sports agents representing professional athletes is about more than just crunching the numbers. It's about understanding that there's a larger mission. That's one of the key lessons Leigh Steinberg stressed in his first educational boot camp for those interested in becoming an agent.

Steinberg, the inspiration for the movie "Jerry Maguire," says universities don't offer the courses that give students a complete picture on how to be a responsible agent. That has prompted him to begin his Agent Academy. Steinberg conducted his first one-day seminar at his office in Newport Beach this fall, and he plans to offer more of these sessions on location at events such as the combines, draft and All-Star Games for the pro sports leagues.

Here's a closer look at why this project means so much to Steinberg and what students said about the experience:

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