After a successful one-day blood drive in Houston, Astros outfielder Dexter Fowler has chosen to extend his campaign through the end of the month. Fowler has agreed to donate $1,000 for each registered blood donation made to the Red Cross between now and Oct. 31, up to $75,000.
Fowler's campaign is available to anyone in the country, and it will be managed through the Red Cross Blood Donor App. To participate, fans need to download the app and then join the Dexter's Team group within the app.
"We had a great turnout in Houston, and I want to now encourage the rest of the country to take part in donating blood to help save lives,” Fowler said. “I want to match blood donations with a monetary donation to the American Red Cross to support their efforts across their country."
Fowler is hoping his influence can help address the endless shortage of healthy blood available in the United States. A new donation of blood is needed every two seconds in the U.S., and a single donation can save multiple lives.
To meet the national demand, the Red Cross has to collect about 15,000 units of blood daily, according to an American Red Cross executive.
Whether fans participate by actively donating blood, they can still spread the word about the cause using the social media hashtags #TeamFowler and #DonateNow.