The Little League World Series has become big business in recent years, thanks in large part to increased coverage on ESPN. But the Little League that is being played in Camden, New Jersey, is a long way from prime-time TV coverage.

Camden is one of the nation's most violent cities with a murder rate that isn't even close to the national average. Drugs and gangs are commonplace while financial difficulties led to layoffs on the police force.

Fortunately for some of the kids in Camden, a 42-year-old man named Bryan Morton decided the best way he could fight the good fight was to establish a Little League. His success story is the subject of a compelling feature by Kathy Dobie in GQ.

From Dobie's story:

When an addict tries to enter the park, Bryan blocks his path. "The park is for kids and their families today," Bryan says. The man looks flummoxed. "Where am I supposed to go?" There's absolutely no light in Bryan's eyes when he says, "Not my problem." What incenses Bryan is that the children of North Camden are invisible to men like this. They must be, because how else could these junkies decide, again and again, that it's okay to shoot up in front of 5-year-olds on slides, toddlers plucking at the grass?

Bryan's philosophy in a nutshell: Don't let circumstances dictate your behavior. Reverse that dynamic. Fill the parks with kids and families and eventually the junkies and the dealers will drift away. Pretend that you live in a safe place and maybe it will become one.

To read the complete story of how Little League Baseball has transformed one of the poorest and deadliest cities in America, go to GQ.com.

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