Finally, and just in time, several Omaha-based companies have found a good way to capitalize on the publicity generated by Peyton Manning's repeated use of the "Omaha" audible.
In Sunday's victory over the San Diego Chargers, field-level mics picked up Manning shouting the name of Nebraska's largest city some 44 times.
The call has become the subject of much speculation, and even after Manning offered a half-hearted explanation, it is still unclear exactly what it means.
Regardless of its significance, the city of Omaha and companies based there were thrilled with the exposure. The city discussed the possibility of contracting Manning for a commercial, and one company said it was considering offering Manning a lucrative Super Bowl endorsement contracts.
Both of these deals are far-fetched, but a new idea from several Omaha companies sounds like it could stick.
According to the Associated Press, five Omaha-based companies will combine to donate $500 to Manning's charity for every time Manning yells the city's name at the line of scrimmage during Sunday's AFC Championship game against the New England Patriots. Those businesses are ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks and Union Pacific Railroad.
Had the promotion been in place last week, Manning would have earned $22,000 for his Peyback Foundation.
Manning likely wouldn't have been able to accept other promotional deals, but the charity aspect of this one will make it difficult for him to turn down.
Charity play for Omaha companies is a smart way to get publicity from Peyton audibles. Manning would have a hard time denying $.
— darren rovell (@darrenrovell) January 16, 2014