While the details from Saturday's prank at Spartan Stadium in East Lansing, Mich., are still emerging, this much is clear: Michigan's athletic department paid for skywriters to create pro-Wolverines messages across the state.

One of those messages coincidentally appeared right above Spartan Stadium, where the Michigan State Spartans were preparing to battle Youngstown State. As you can imagine, it was pretty embarrassing for Michigan State players and fans to look into the sky and see the words "Go Blue."

So how did Michigan State retaliate? By raising more than $30,000 for charity.

After the skywriting incident, Michigan State alumni association executive director Scott Westerman spearheaded a drive to raise money for an Ann Arbor-based cancer non-profit. Westerman, whose wife is a two-time survivor of ovarian cancer, tweeted Thursday that the total donations were surpassing $30,000.

Westerman told Diamond Leung of MLive.com that at one point this week, the alumni association was raising $1,000 an hour.