It makes some New Yorkers cringe, but the phrase "Brooklyn is the new Manhattan" is gaining ground -- and digital translation company Ortsbo has found one way to capitalize on New York's booming borough.

As construction of Brooklyn's Barclays Center (soon-to-be home of the Nets and plenty of other sports and entertainment events) progresses, Ortsbo is creating an online world for global fans to engage with anything and everything happening at the arena. Barclays Center TV will offer pre- and postgame interviews by a multilingual host, plus two-way communication between fans anywhere in the world and those lucky enough to be sitting in the stands.

But what makes the social media experience unique is the ability for users to instantly translate interviews and other content into multiple languages. The arena opens Sept. 28.

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