A new partnership between the Sacramento Kings and the driving app Waze is bringing an unexpected gift to your phone's navigation: The silky Serbian voice of Vlade Divac.
NBA fans know Divac as one of the better centers in his day, and also, arguably, the greatest flopper in league history. Now, Divac works as a front office executive for the Kings. And thanks to the partnership, he lent his own voice to a recording session that will allow Waze app users to have him navigate for them in either English or Serbian.
The app, which has various voice options, is available on iOS and Android.
This type of innovative partnership isn't too surprising for the Kings, particularly since team owner Vivek Ranadive built his fortune in the tech industry and seems determined to continue integrating technology into the fan experience. Earlier this month, he talked to ThePostGame about how he sees emerging technologies, like facial recognition, transforming the experience of attending an NBA game: