A Euroleague basketball team is set to bring fans an entirely new perspective on their favorite players.
On Friday a few players from the Lithuanian club Zalgiris Kaunas are set to wear cameras embedded in their jerseys for the team's matchup with Real Madrid. The technology is a collaboration between Euroleague Basketball, Canal + and First Vision Cam.
First Vision Cam is a Spanish tech startup that counts as investors Oklahoma City Thunder forward Serge Ibaka and Barcelona soccer star Andres Iniesta.
"Having used jersey cams on referees before, we have seen a unique perspective on the game that will be even more fascinating when the players are the ones wearing cameras," said Alex Ferrer Kristjansson, the Brand & Communication Director for Euroleague Basketball.
Zalgiris Kaunas tested the cameras in practice and they were well received by the players.
Teams in both the Euroleague and the NBA have tested wearable cameras, notably Google Glass. Here's a look at the Sacramento Kings wearing the lens cameras:
When Zalgiris center Robertas Javtokas and guard Edgaras Ulanovas wear the cameras on Friday, they will become the first basketball players ever to wear jersey cameras in a competition.