Brazil is anticipating the total amount of foreign visitors during the World Cup to cap at around 600,000 people from 186 nations when the final whistle blows. For most Brazilian businesses (although not the nation as a whole, as previous World Cup host have seen monetary downfall), this is an opportunity to exploit hundreds of thousands of potential patrons.
For the dating apps Tinder and Grindr, the influx of tourists is like Christmas in the summer. Every day.
According to the Latin Post, Tinder, the anonymous swipe-dating app, has increased its downloads in Brazil since early June. Tinder's actual usage is up 50 percent as well. In Brazil, the average Tinder user is spending over an hour–approximately 77 minutes–per day on the app.
Meanwhile, Grindr, the non-anonymous app geared toward gay, bi and bi-curious men, has seen the rate of users opening the app boost 31 percent. Brazil is the sixth-largest market in the world for Grindr with 200,000 active monthly users.
Along with the tourism numbers, 3.1 million Brazilians mobilizing around the country in travel helps, as well. Brazil, with 23 percent of its citizens using smartphones, has the second greatest population of people using the mobile Internet in Latin America. (Mexico is at 28 percent.) That puts about 82 million Brazilians on the mobile web.
The World Cup dating news continues with a growing theme of finding love at the World Cup, as this risqué Hyundai commercial suggests:
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