College football traditionalists are known to blab about how there are too many modern bowls. In the 2014-15 season, there will be 39 FBS bowls. That means 78 of the 125 full FBS members will get a lick of the postseason.

On Wednesday, one of those bowls changed its name to something unique. Previously sponsored by magicJack (2008) and Beef O'Brady's (2009-2013), the St. Petersburg Bowl officially changed its name to the Bitcoin St. Petersburg Bowl. Bitcoin, the digital currency payment system, has never hosted a college football game since the company's introduction in 2009. The inaugural Bitcoin St. Petersburg Bowl will be played Dec. 26 at Tropicana Field between ACC and American Athletic Conference teams.

There is some obvious skepticism over a bowl that features a dollar sign-type logo.

And of course, that was just the start of the fun: