In its attempt to take advantage of the first cold weather Super Bowl, Fox will be using out a new camera that shows something that players themselves can't even see.
The Associated Press is reporting that Fox has plans to use an infrared camera to show viewers how players' body temperatures are changing during the game.
"I don't know what story that tells, but it might make for some pretty cool pictures," Eric Shanks, Fox Sports chief operating officer and executive producer, told the Television Critics Association on Monday.
Fox will test the infrared test during the NFC championship game between the Seattle Seahawks and the San Francisco 49ers.
Average temperatures for Feb. 2 are a high of 39 degrees and a low of 20 degrees, but some people are predicting an unseasonably warm day in New York for Super Bowl XLVIII.
If that's the case, Fox likely won't need the infrared camera. But if the visuals are compelling enough, maybe the network can still have some fun with it.
In either case, Fox also has several other cool ideas up its sleeve. One of them is an unspecified device that shows how the wind is affecting quarterbacks and kickers.