Sports fans have a lot to say. Problem is the most prominent thought-sharing platform forces them to condense those thoughts into short blurbs equipped with hashtags and @ signs.
Ev Williams and Biz Stone, the team that brought us Twitter, launched their newest venture, Medium, last year to act as the polar opposite of their 140-character brainchild. It encourages people to write verbose, intelligent material about specific topics.
The definition of Twitter is "a short burst of inconsequential information," so think of Medium as a "long burst of consequential information."
Now comes the hard part: Since people actually have to write stuff, how do you spread the message and get people engaged?
The answer: Use the world’s most popular sport and its premiere event to spark interest.
We -- @Post_Game -- have been informed that Medium has teamed up with ESPN FC, the worldwide soccer brand, to create an online forum for fans to share stories and ideas about the game.
The result, Medium hopes, will lead to Twitter's grown-up brother becoming the go-to forum for fan discourse. What Medium does differently is employ editors to critique material before it is published. It's condensing the blogosphere into a beautiful, collaborative interface that Williams and Stone hope will change the face of journalism.
Regarding their first big partnership, Edward Lichty, Corporate Development and Strategy Lead at Medium, says, "Medium is the perfect place for die-hard World Cup enthusiasts who want to share their experiences with the community."
In other words, Medium hopes that fans from Brazil, America, Europe, and the rest of the world share their World Cup experiences on the site and then do the same with every major local and worldwide event until the end of time.
It's an audacious experiment, but one with massive potential.
These are the brains, after all, that made "tweets" a thing.