Thanks to a cool new initiative from Turner Sports and CBS, fans will have options when it comes to viewing the 2014 Final Four.
The traditional national telecast on TBS, likely featuring Jim Nantz, Steve Kerr, Greg Anthony and Tracy Wolfson, will remain the same. But Turner and CBS will offer two alternative telecasts geared towards the competing teams' fan bases.
For example, if Michigan State and Kansas were to square off in one semifinal, TNT would use announcers with some connection to Michigan State while truTV would have a Kansas-centric broadcast.
"This concept is born out of the popularity and incredible passion fans have for their college basketball teams and schools," Lenny Daniels, Turner's executive vice president and COO, told Sports Business Journal, "and with this innovative approach we are tapping into their enthusiasm with three distinct telecasts."
Assuming the network can find qualified and competent broadcasters in the short window between the Elite Eight and the Final Four, this seems like a great idea. College fans have a remarkable passion for their schools, and offering a customized perspective might draw in more viewers.
While the national broadcast of the semifinals will be on cable for the first time, the national championship game will remain on CBS.