The average NBA fan will never have the skills of John Wall, Anthony Davis, LaMarcus Aldridge and Mason Plumlee. For one weekend though, fans had the opportunity to experience the signature moves of the NBA stars.
Using wrap-around camera technology, American Express PIVOT captured the moves of All-Stars Wall, Davis and Aldridge and Slam Dunk Contest participant Plumlee from a 360-degree angle. American Express PIVOT was accessible during All-Star Weekend at both NBA Houses in Manhattan and Brooklyn in New York City.
The attraction featured 103-inch player-sized screens in which fans could choose players to study. Fans could then study each player's style from an angle of choice. American Express PIVOT is part of the "Home Court Advantage" partnership between American Express and the NBA, which brings fans access to behind-the-scenes content of fans' favorite NBA stars.
Here are the unique player pages:See Slideshow >>