The average NBA fan will never have the skills of John Wall, Anthony Davis, LaMarcus Aldridge and Mason Plumlee. For one weekend though, fans had the opportunity to experience the signature moves of the NBA stars.

Using wrap-around camera technology, American Express PIVOT captured the moves of All-Stars Wall, Davis and Aldridge and Slam Dunk Contest participant Plumlee from a 360-degree angle. American Express PIVOT was accessible during All-Star Weekend at both NBA Houses in Manhattan and Brooklyn in New York City.

The attraction featured 103-inch player-sized screens in which fans could choose players to study. Fans could then study each player's style from an angle of choice. American Express PIVOT is part of the "Home Court Advantage" partnership between American Express and the NBA, which brings fans access to behind-the-scenes content of fans' favorite NBA stars.

American Express PIVOT is also accessible online for fans all over the world at AMEXAllSTAR.com or NBA.com.

Here are the unique player pages:

-- LaMarcus Aldridge
-- John Wall
-- Mason Plumlee
-- Anthony Davis

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To have success, you must visualize success. Even though success never materialized for the Seahawks on their goal-line scoring attempt at the end of Super Bowl XLIX, many of their fans have the vision of what might have been seared into their memories.

Just in case, though, Madden has done the hard work of creating an alternate universe in which -- that's right -- Seattle runs the ball from the half-yard line.

Perhaps more painful to fans is that, at least in the Madden world, the run play works beautifully. Marshawn Lynch walks into the end zone, and not long after, the confetti falls.


Adding insult to injury, the clip goes on to display a virtual rain of confetti as Seattle celebrates its second-straight championship. Sad Tom Brady makes a cameo, too.

Sure, it's just a video game simulation. But it's worth noting that Madden's famous Super Bowl simulation prior to the big game predicted a 28-24 New England victory, and that was smack on the money.

The moral of the story: When you're six inches from the end zone, you run.

When many dedicated football fans watch games on TV, they also have a second screen working, usually a mobile device to chart their fantasy status. Well, there's no real fantasy component in the Super Bowl, but there is a compelling reason to continue the second-screen experience.

numberFire, a site specializing in crunching sports data, will have a special Super Bowl feature called numberFire Live that is designed function like Moneyball in real time.

Here are the three key areas numberFire will be updating continuously as the Seahawks and Patriots face off in Arizona:

  • Win Probability: What percent chance does each team have to win the game after each play?
  • Drive Outcome: Will this drive end with a touchdown? A field goal? A turnover? Odds are recalcuated after each play.
  • Man of the Match: Which player has had the greatest impact on his team? Will this be the same player who is actually voted MVP?

In a landmark deal, the NHL has announced a deal with GoPro that will place wearable cameras on players and referees during live-action on the ice. The deal is the first of its kind to his a major professional sports league, and it offers a new way to experience the action of hockey games up-close.

According to NHL.com, the cameras will make their debut at events taking place over the league's All-Star weekend.

"Game broadcasts will use the content to provide deeper layers of storytelling and to showcase the skating, stickhandling, goal scoring and net-minding skills of some of the biggest names in the NHL," the league said in a statement.

Players are under no obligation to wear the cameras.

GoPro's cameras have become very popular in the action sports world, capturing insane video of cliffdiving, parachuting and other extreme sports. Inventive applications of the camera continue to be found, with the cameras even being attached to eagles as they fly and hunt.

And in one of the stranger uses, Wayne Gretzky's wife, Janet, donned a GoPro on her head to take in the birth of her first grandchild.


Fair to say that the NHL's deal might be a little more TV-friendly. It figures to create a more intimate hockey experience than ever before, and it may prompt other major sports leagues to follow suit.

Tags:
GoPro, Hockey, NHL

When Danny Wax returned home to Los Angeles in 2013 after a three-year stint on what was then called the Nationwide Tour, he thought golf would be his greatest networking tool.

“My dream was to play professional golf,” Wax says. "I was able to accomplish that, and when I came home, I thought that I'd meet a lot of new, interesting people through the game I loved.

"But that wasn’t the reality. Millions of people play golf, and it's an incredible game for building relationships, but most of us play with the same group, over and over again, never expanding our network."

Wax's solution was to create Forelinx, a platform that allows its users to search for people in their industry, network within the site, and seamlessly book tee times at nearly 1,500 courses across the U.S.

The biggest problem in the golf industry, according to Wax, is the lack of technological innovation.

"A lot of companies are investing in wearables, which is great, but I think golf is missing something much simpler: Connectivity," Wax says.

He hopes that Forelinx, which released a beta version Jan. 1 after eight months of development, is the tool that will "unite" the golf community.

An interesting aspect of the site is that users actually sign up with their LinkedIn account, as opposed to creating an account with a standard form (address, email, etc).

By connecting through LinkedIn, the Forelinx team hopes its community will network through golf (expense accounts, beware) and that the game will organically create business or social relationships.

"Not having anyone to play with is a major deterrent for almost every golfer," Wax says. "By creating an online community of golfers and encouraging offline interaction we hope to see an increase in rounds played."

The initial revenue model is earning a percentage on the tee times booked through the site. Wax has plans for other revenue streams later on, but for now, connectivity is king.

Tags:
Golf
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