Here are six ways that athletes can improve their performance:

-- Processing information faster.
-- Improving concentration.
-- Recovering quickly from mistakes.
-- Making immediate decisions.
-- Increasing attention span.
-- Managing stress better.

In other words, it's all about training the brain to get more out of the body.

That's where Sense Labs comes in. It is a brain-based biosensor and software innovations company that works with elite athletes such as Olympic volleyball star Kerri Walsh. Some of its clients, though, are reluctant to reveal success stories, because they fear their competitors will gain an edge.

But as technology continues to evolve, there figures to be more opportunities for athletes at all levels to unlock their physical potential by honing their brain power.

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