Dana White

In the eyes of the UFC President, Ronda Rousey is the biggest star in her sport.

OK, so that's sort of an obvious statement. But it's interesting coming from Dana White, who once insisted that women would never compete under the UFC banner.

Now, Rousey isn't just competing. She's dominating her sport and elevating both her personal brand and the UFC's visibility to unprecedented levels.

When compared to the top male UFC star, Conor McGregor, White isn't conflicted over who is the top fighter in the sport.

"It's Ronda Rousey, there's no doubt about it," White said, according to Fox Sports. "She's got books and she's got all these movies coming out and she continues to get bigger and bigger. Her pay-per-views and everything."

White's company doesn't make public the sales for its pay-per-view events, but it's widely believed that UFC 190, headlined by Rousey's fight against Bethe Correia, may end up being its best-selling event of the year.

Rousey's star has transcended mixed martial arts. She has become a popular role model to women and young girls, and her movie career is quickly taking off with several big roles, including the lead in a biopic of her own life.

UFC has had big names in the past, such as Brock Lesnar and Chuck Liddell. Both of those guys were popular within UFC circles and, more generally, the sports world.

But Rousey's is a name known to many people who have never watched a UFC fight.

So good call, Dana White. Rousey's the biggest there's ever been. It's a good thing the UFC president changed his tune and opened his league up to women.

More: Rousey's Next Movie Role Takes On Remake Of Popular Cult Classic

Ronda Rousey: Outside The Octagon

Story continues below