Ronda Rousey is an inspiration to women. That is because she does stuff. And if you do nothing, she does not want any part of you.
ESPN's Darren Rovell reports that earlier this month, Rousey, through Rowdy Rousey, Inc., filed to trademark the phrase "Do Nothing B****" and its acronym "DNB."
When appearing on "UFC 190 Embedded" before her Aug. 1 fight with Bethe Correia, Rousey said she is not a "Do Nothing B****" because "there's not a single bone on my body that isn't for a purpose." She said a Do Nothing B**** is a woman who "tries to be pretty and be taken care of by someone else."
Rousey backed up the comments by knocking out Correia in 34 seconds. She is 12-0 and announced Friday her next fight will be against Holly Holm on Jan. 2.
The goal was for @RondaRousey to sell 1,000 of these shirts in 14 days. She sold 56,809 at $25 each pic.twitter.com/5wiaY8pBAZ
— Darren Rovell (@darrenrovell) August 21, 2015
Proceeds for the above shirt went to mental health charity.
Rowdy Rousey, Inc., was incorporated in California in 2012. Rousey's accountant, Narek Alumyan, runs the company. The company, which received the trademark to Rousey's own name this past January, is also filing to trademark "Armbarnation" and "Rowdy Ronda Rousey."
Forbes estimates Rousey made $6.5 million in endorsements from June 2014 to June 2015. That number is sure to go up in the next cycle after Rousey's beatdown of Correia, assuming she handles Holm in January. Rousey has won her past four matches in the first round. The past three have lasted a combined 1:04.