The 'Summer of Gronk' tour that has raged on ever since the end of Super Bowl XLIX has yet to slow down, and now fellow Boston sports star David Ortiz is getting in on the action.
The Red Sox slugger collaborated with Patriots tight end Rob Gronkowski on a ridiculous-but-fun music video that serves as a tribute to Dunkin' Donuts.
Given that Dunkin' Donuts is the coffee-and-donut chain of choice throughout most of New England, it wasn't hard for the two stars to drum up enthusiasm for their performance, which features Gronk breaking it down with lyrics while Ortiz works as a disc jockey.
The singing leaves much to be desired, as one could probably anticipate, but the pair makes up for it with overflowing enthusiasm and some well-placed autotune.
Gronk also busts out some strong dance moves, even if they are heavy on the hip thrusts.
Is this the summer anthem we've all been waiting for? Hopefully not -- once the novelty wears off, all you're left with is a repetitive, grating "musical" performance. But there's some decent shock value that Dunkin' has wisely exploited, and Gronk's pop culture value remains higher than ever.
And now, on to the next stop on the Gronk Summer Tour.