In an effort to put financial pressure on the Washington Redskins regarding their offensive mascot, Alaska's largest native American tribe is boycotting FedEx, a sponsor of the NFL team.
The Central Council of Tlingit and Haida Indian Tribes of Alaska has notified all tribal employees that FedEx would no longer be used as a service.
That doesn't necessarily mean that each of the tribe's 30,000 members will cease patronizing FedEx, but the overwhelming majority will likely follow the decision.
It might seem insignificant that a group of rural native Americans would stop using FedEx, but in southern Alaska, shipping is an important method of transporting supplies.
"This isn't anti-FedEx. We are exercising our strength financially,” said Tribal President Richard Peterson, according to Juneau Empire. "If you actively support entities, in this case specifically a sports franchise that has a mascot and name derogatory to our people, we're going to spend our dollars elsewhere -- that's us voting with our dollars."
And this is far from the only case of a native American tribe using their dollars to make a statement.
CCTHITA's action joins the Native American Rights Fund and the National Congress of American Indians in boycotting FedEx over its association with the Redskins.
Peterson is hopeful that increased pressure on FedEx, combined with declining business, will force the organization to reconsider its sponsorship of the Redskins -- or at least to pressure the franchise into retiring a mascot that many find offensive.
"Hopefully they're going to say, 'You know what, we're not going to wave our Confederate flag or these old symbols of racism,'" said Peterson.