In the course of hosting a daily radio show and facing the pressure to keep the airwaves hot with your half-baked opinions, the inevitable sometimes happens: You say something you shouldn't.

That's happened to almost every sports radio personality who has been in the industry long enough. So it's hard to be surprised at hearing Colin Cowherd make a poor choice of phrasing involving race.

On his ESPN radio show Friday, Cowherd was discussing the hypothetical seedings of all 50 states. Oregon's slotting as a No. 14 seed shocked and confused him.

Cowherd points to a number of reasons why Oregon deserves a much higher seed in the bracket:

"How about wonderful people, mostly white, that drink lots of beer and wine," Cowherd says. "Don’t screw with Oregon. First of all, great city, Portland, as I’ve told half this company, most underrated city in America. It’s the French Riviera from Fourth of July to October. Perfect weather. Great people. NBA team. Seahawks up the road. Unbelievable wine. The coast. Oregon’s like a four-seed. Oregon’s really nice."

In today's age, that comment about "mostly white" was more than enough kindling to start a social media firestorm. Cowherd caught on to the reaction pretty quickly, and he used the airwaves to issue and apology and an explanation:

According to ForTheWin, ESPN reviewed the comments and understood their context: tongue-in-cheek, if a little tone-deaf. Cowherd doesn't appear likely to face any punishment, but don't expect that to quiet his online critics.

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