Marshawn Lynch could be on his way to one of the largest fines in NFL history.
The Seattle Seahawks running back refused to speak with the media on Sunday after his team's 24-20 loss to the Kansas City Chiefs, the third time he has avoided the press in the last three seasons. The first time, in 2012, he was fined $20,000. The second time, last year, he was fined $50,000. But he appealed that fine and the NFL upheld the appeal but told Lynch it would collect that $50,000 and another $50,000 if he avoided the media again.
In fairness, Lynch did call two NFL Network reporters after the loss -- the Mike Silver and former teammate Michael Robinson. But, as MMQB's Peter King writes, that may not be enough for Lynch to avoid a $100,000 fine.

Lynch has made it clear he detests speaking with the media, and during the 2014 Super Bowl media day he cut short his podium session and agreed to this bizarre interview with Deion Sanders of the NFL Network:
If the NFL does dock Lynch $100,000, it will be one of the largest fines in recent years that is not tied to a suspension or legal misconduct. The largest punishments the NFL has dished out this year for on-the-field issues have been $30,000 fines to New Orleans Saints tight end Jimmy Graham for a touchdown celebration and Tennessee Titans tight end Chase Coffman for a hit on a Baltimore Ravens assistant coach.
Lynch had a solid game against the Chiefs -- he ran 24 times for 124 yards. But the loss puts the Seahawks in a perilous playoff position and his bizarre halftime antics make his status with the team even murkier. In an interview with Silver, Lynch expressed frustration but would not speculate on his status following the year.
"Do I think I'll be gone after this season?" Lynch asked rhetorically. "I don't know, man. The Seahawks, their front office gets in the media; they talk a lot. I don't talk too much. I just play the game."