Two titans of Super Bowl commercials are coming together again for a spot in this season's big game.

GoDaddy announced it will be partnering with Danica Patrick for a spot in the Feb. 1 game. This is Patrick's 14th Super Bowl commercial since 2007, which is a record for any celebrity. Making the feat all the more impressive is that Patrick hasn't found much success in her professional career during that span.


With Patrick's help, GoDaddy made a name for itself with racy Super Bowl spots like the one below:

Patrick narrated one of GoDaddy's more memorable ad, a 2013 spot in which supermodel Bar Rafaeli made out with a nerdy character named Walter:

Last year GoDaddy promised to stop the sleaze, and opted for a beefed-up Patrick running alongside other bodybuilders.

This year Patrick may not even be the star of the spot, as it will also include a puppy.

"I'm pretty sure this little GoDaddy puppy is going to steal the show," Patrick said in a statement.

It's not hard to see why GoDaddy opted for a puppy to star alongside Patrick. In addition to being inherently adorable, puppies also got a big boost last year when Budweiser's "Puppy Love" spot was praised as one of the big game's best.

As if Patrick and a puppy weren't enough, GoDaddy CMO Barb Rechterman said the commercial will also include a significant twist.

"People love cute little puppies in Super Bowl commercials, right?" Rechterman said in a statement. "The power of our next Super Bowl ad is how it pivots from what you think is a traditional 'Hallmark' style commercial into something unexpected, while highlighting how our products help a small business owner drive their business online."

This will be the 11th consecutive year GoDaddy has a Super Bowl spot. Thanks in no small part to the publicity it has garnered, the internet domain registrar and web hosting service went from a no-name brand to a company earning revenue of around $1 billion.

GoDaddy is a primary sponsor of Patrick and responsible for much of her $8 million yearly endorsement figure. All told Patrick earns about $15 million per year, making her the world's fifth highest paid female athlete.

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