Two titans of Super Bowl commercials are coming together again for a spot in this season's big game.
GoDaddy announced it will be partnering with Danica Patrick for a spot in the Feb. 1 game. This is Patrick's 14th Super Bowl commercial since 2007, which is a record for any celebrity. Making the feat all the more impressive is that Patrick hasn't found much success in her professional career during that span.
Danica Patrick will appear in her 14th Super Bowl commercial in the last 9 years. She has won once in 260 races over this time.
— darren rovell (@darrenrovell) November 25, 2014
With Patrick's help, GoDaddy made a name for itself with racy Super Bowl spots like the one below:
Patrick narrated one of GoDaddy's more memorable ad, a 2013 spot in which supermodel Bar Rafaeli made out with a nerdy character named Walter:
Last year GoDaddy promised to stop the sleaze, and opted for a beefed-up Patrick running alongside other bodybuilders.
This year Patrick may not even be the star of the spot, as it will also include a puppy.
"I'm pretty sure this little GoDaddy puppy is going to steal the show," Patrick said in a statement.
It's not hard to see why GoDaddy opted for a puppy to star alongside Patrick. In addition to being inherently adorable, puppies also got a big boost last year when Budweiser's "Puppy Love" spot was praised as one of the big game's best.
As if Patrick and a puppy weren't enough, GoDaddy CMO Barb Rechterman said the commercial will also include a significant twist.
"People love cute little puppies in Super Bowl commercials, right?" Rechterman said in a statement. "The power of our next Super Bowl ad is how it pivots from what you think is a traditional 'Hallmark' style commercial into something unexpected, while highlighting how our products help a small business owner drive their business online."
This will be the 11th consecutive year GoDaddy has a Super Bowl spot. Thanks in no small part to the publicity it has garnered, the internet domain registrar and web hosting service went from a no-name brand to a company earning revenue of around $1 billion.
GoDaddy is a primary sponsor of Patrick and responsible for much of her $8 million yearly endorsement figure. All told Patrick earns about $15 million per year, making her the world's fifth highest paid female athlete.