Given Jacksonville's recent string of losing seasons, even the attraction of rookie quarterback Blake Bortles might be secondary this year to the team's new video board at EverBank Field.
It measures 362 feet long by 60 feet wide, which trumps the lengths of the big screens for the Houston Texans (277 feet) and Dallas Cowboys (160 feet).
The Jaguars' celebrated their victory in the battle of the big screens with a bold and playful billboard: "Not everything is bigger in Texas.”
For the Jaguars' sake, they had better hope the highlights shown on it will be a bigger attraction than the screen itself.
But if it is another rough season for the Jaguars, perhaps the video screen can focus on fans enjoying themselves in the party decks despite the product on the field.