Google Doodles have honored and commemorated thousands of people and events since their inception in 1998. Now Google Doodles are taking on a new style.

For the World Cup, Google is creating new doodles every day during the tournament. To have a better sense of ideas that will work, team leader Ryan Germick and designer Matthew Cruickshank have traveled to Brazil, where all the doodles will be created.

"One of the things we love about Doodles is there's a sensibility that’s personal and simple, and we hope it connects one-on-one," Germick told USA Today's Mike Foss in Sao Paulo.

Among the inspiration for doodles that Google has used are Brazilian infrastructure, the USA-Ghana match and even the late Paul the Octopus, who became famous for correctly predicting the results of the 2010 World Cup.

"We're not super sporty. We don't really celebrate athletes for the most part. ... We aren't going to show action shots of Ronaldo scoring a goal; that’s not what we're about," Germick told USA Today. "Can we show something that's part of the cultural experience of the World Cup, and that’s also why we think it's really important for us to be here. To observe and try to catch a little bit of that culture and be authentic to it."

For more doodles, check out the Google archive.

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