The New York Sports Club has some snarky advice for Kanye West.

The gym, which is owned by Town Sports International, took out an ad this week advising the rapper not to let himself go after marrying reality TV star Kim Kardashian. After all, the ad says, Kardashian's last marriage didn't last too long.

The joke, of course, is a reference to Kardashian's short-lived marriage to current Boston Celtics forward Kris Humphries.

“We like to take things currently in the news cycle that are present and big,” Lisa Hufcut of Town Sports International told ABC News.

This isn't the first time Town Sports International has created an advertisement at the expense of a sports figure. In August the company bashed disgraced Yankees slugger Alex Rodriguez in an ad in the Boston Herald .

As biting as this ad is, it wasn't the nastiest thing published in New York newspapers about West and Kardashian's nuptials. That honor goes to this New York Post "story":