A wedding proposal that ended in the bride-to-be saying no at a minor league baseball game was fake. The Minnesota Twins Double-A affiliate Rock Cats admitted it was a stunt put on by two members of the club's marketing team.
"If anyone was offended by the promotion in any way we sincerely apologize," the club said in a statement, while bragging about the coverage it got. "This endeavor was intended to entertain and remind fans you never know what you're going to see at a Rock Cats game.”
So how did they come up with the idea? Again from the team's statement: "New Britain Rock Cats games feature fun, creative promotions tied into every game, and micro-promotions between most innings," said Mike Abramson, vice president of marketing for the team. "After watching a public proposal, we talked about what would happen if the answer were NO, and how that might affect a crowd, and those viewing it after on video. We worked with two of our employees on the skit and executed a digital strategy to set the video on a viral path; we could not be more pleased with the outcome."
The video got more than 600,000 hits on YouTube.
In case you missed it, here's the failed proposal, where a woman looks nauseous before running out of the ballpark:
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