For Ryan Braun, the embattled Milwaukee Brewers slugger who recently accepted a 65-game suspension for violating Major League Baseball's drug program, the punishment extends beyond the field.

Darren Rovell of ESPN reported that Braun will be dropped as a spokesman for Kwik Trip, a convenience store with more than 400 locations in Wisconsin, Iowa and Minnesota. Braun had been partnered with Kwik Trip for four years.

Gary Gonczy, the company's director of marketing and advertising, told Rovell that the company has stopped all television and radio commercials that include Braun.

But one more TV spot still found its way on to a telecast Tuesday night:


Kwik Trip is not the first company to drop Braun because of PED allegations. Braun was pulled by Muscle Milk last year after he failed a drug test (Braun successfully appealed the test and was never suspended).

Braun's other endorsers include Nike, Wilson, Mikita Sports and the Sam Bat Co.

Some experts think Braun's suspension will also hurt the Brewers, both emotionally and financially.

"Braun lied about it with such determination and swagger," Marc Ganis, head of SportsCorp, a Chicago-based sports-business consulting firm, told the Milwaukee Journal-Sentinel. "That is going to hurt the franchise, and he can't be the face of the franchise again for a while."