Now that Lance Armstrong has provided his confession, and the truth about his doping is (more or less) available, it's Hollywood's turn to tell the disgraced cyclist's story.
Last week Paramount Pictures and J.J. Abrams' production company, Bad Robot, confirmed that they would be producing an Armstrong biopic.
The movie will be based on New York Times reporter Juliet Macur's book, "Cycle of Lies: The Fall of Lance Armstrong," which is due out in June.
So now the big question is, who will play Armstrong?
Several names have been thrown around, including Matt Damon and Jake Gyllenhaal, but neither has commented publicly on the role. One actor who has discussed the part is Bradley Cooper, the Oscar-nominated star of Silver Linings Playbook.
In an interview with the BBC, Cooper said he would be "interested" in playing Armstrong, calling the cyclist a "fascinating character." Cooper said that he first became interested in the role several years ago, when he heard Damon was in line for the part.
"I remember thinking, that would be a great character, I'd love to play that character," Cooper said. "I would love to do something, I think he's pretty fascinating."
The movie won't be made soon, as Macur's book only comes out in June. But Cooper is one of Hollywood's hottest leading men. He's not only coming off of his first Oscar nod, he's also starred in the hugely successful Hangover trilogy.
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