Ray Lewis' retirement party was postponed.
So you can imagine that some folks at Clear Channel Outdoor Boston (CCO), which operates several electronic billboards around the city, are pretty embarrassed. They were the ones last week who created the signs which billed Sunday's AFC championship game as "Ray's Retirement Party."
Well, it turns out CCO had another trick up its sleeve.
Moments after the Ravens dismantled the Patriots, the billboard was changed to an image of a face with an egg on it. The sign simply read, "Welp..."
Give CCO credit for owning up to its error. After a bold move like that not a lot of companies would come back with a self-deprecating billboard.
— CCO_Boston (@MassBillboards) January 21, 2013