It's been a tough year for the Phoenix Suns and their fans. Not only did the team lose its marquee player in the offseason when Steve Nash was dealt to the Lakers, the Suns have gotten off to a 7-12 start. That mark is the third worst in the Western Conference.
So in an effort to energize fans, Phoenix is making a daring bet. The organization is guaranteeing that fans who attend Thursday's game against the Dallas Mavericks will be satisfied.
And if not? Fans will get their money back.
"It’s something that hasn’t been done before," Suns President Jason Rowley told azcentral.com. "It’s out of the box. We think fans will make a connection with these guys if they come out and give them a chance."
Thus far, it appears as though the promotion is working. The Suns are about 1,000 seats short of selling out their 18,422-seat arena for the first time this year.
And it's not just the product on the court that the Suns are guaranteeing. They are confident that fans will enjoy every aspect of the game.
"It isn’t just about the team, either," Rowley said. "If we win and perform well, but somebody has a bad experience or they’re unhappy with anything, they can get their money back. If the beer is flat or the hot dog is cold or they don’t feel like they were treated well when they walked through the door or weren’t helped to find their seat, that’s all part of it."
(H/T to Yardbarker)