Football fans in Atlanta will have to wait 97 days until the Falcons regular season opener against the Chiefs, but the team's biggest celebrity fan returned to the Georgia Dome over the weekend.
Samuel L. Jackson, describing himself as a "huge fan" of the Falcons, wandered around the team's practice facility to shoot the latest edition of Atlanta's "Rise Up" promotional TV spots.
The Hollywood star first filmed the commercials in 2010, although Jackson admits he's astounded to be back for a new edition. He's really pleasantly surprised.
"It's great that we've created a new tradition for the team and the fans that lends some sort of enthusiasm to the city and the fanbase, and hopefully the players embrace it," Jackson told AtlantaFalcons.com.
Nobody denies Jackson's success in show business, in fact he became the highest grossing film actor of all-time late in 2011, according to the Hollywood Reporter. Yet, it's the reaction to these Falcons commercials that is beyond belief to the Pulp Fiction legend.
"It's kind of incredible to me that, I talk to players around the league who come here to play and they all stop and watch the 'Rise Up' announcement when it comes on," Jackson disclosed to AtlantaFalcons.com. "They say it's the best thing in the NFL."
Jackson received a degree in marine biology from Atlanta's Morehouse College, the only male historically African-American institution of higher learning in the United States, prior to finding success in the movie business.
-- Follow Ben Maller on Twitter @BenMaller.
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