Michael Jackson would often give his children Halloween masks to wear to hide them from the limelight, but one of the NFL's newest proud papas travels down a different path.

Tony Romo took his endorsement powers to odd levels, using his 2-month-old son to help push a clothing line he supports. The Cowboys star held his son Hawkins Crawford Romo during a recent photo shoot, according to the Dallas Morning News.

Romo was wearing a Starter hat, while his son was decked out in a baby version in a photo sent out as part of a Father's Day promotion from the company.

This is not the first time Romo has been a pitch man at his child's expense. In the very first photo released of Hawkins, the dad was wearing a company logo on his cap.

The 32-year-old Cowboys star is fired up for this weekend.

"I'm excited to see what my son is going to get me for Father's Day," Romo said with a smile on his face.

Cynical Cowboys fans are hoping the little guy has access to a Super Bowl ring.

-- Follow Ben Maller on Twitter @BenMaller.

Follow us on Facebook and Twitter to read them first!

Story continues below